Details

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Sales and persuasion strategies are advanced.

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Dramatically increase your sales by using the secret tipping point that allows customers to buy rather than be sold.

Details

This course is a packaging of Dan Kennedy’s 1-afternoon presentation as a single $500 per person course for new members; and had other existing members attending this as a free bonus to a lengthier and more in-depth 2-day seminar. Dan Kennedy shares some of the key items to help people looking to re-engineer the process of selling, with a focus on delivering the right type of information and the right quantity of information during the sale. An essential set of do’s and don’ts are given revolving around 2 key principles of buyers and human nature. In Kennedy style, a reference to a cartoon strip is used as a basis to discuss a profound requirement for a seller to establish credibility with buyers first. Laughter immediately gives a poignant lesson. There is more work to be done to generate the sale now and for the future, even though marketing has delivered a prospect to you. So… What now? What should you do? What should you avoid? Allow buyers to buy, rather than be sold to, is one of the tipping points outlined by Dan. Everyone taking this course will benefit from these coaching sessions, even if they don’t have clients immediately ready to make purchase. Several action items and strategies from this course will have a huge impact on your business.

Features

What will you learn?

• Establish tactics to build the authority needed to be a credible seller for each niche
• Understand and leverage the importance of borrowed celebrity.
• Fundamentally change the way the prospect is handled by a salesperson.
• Creating a vocabulary of relevance to accomplish more with less during a sales conversation.
• How to remove awkward obstacles and being seen as credible when they are addressed.
• Understand the reward of rebuilding sales process will impact on repeat customers and on-going relationships vs. simply getting more 1st-time buyers.
• Re-Setting your sales conversation around 2 very important facts about buyers.
• How to prevent ‘sticker-shock’ on higher cost goods/services
• Learning relevant and potent vocabulary phrases to use that are usually ‘ bungled ‘ in sales conversation.

Who is it for?

The business owner has done a lot to get people in the door, but now what? Those who think buying is a logical, rational process for a buyer are the ones who benefit. There is focus on un-doing industry bad-practices, which will benefit those who don’t have a set of best practices. To buy more leads or better leads, there is discussion on scripts. Attendees at this event paid close to a $1,000 in registration and travel costs, but you can experience every minute for a small fraction of what they paid.

What do you get?

• This course includes the 2.5 hour Dan Kennedy Course on both:
  • 1 DVD for those that prefer the video version
  • 2 CDs for those that prefer listening to the event in audio
• 37-page Course Transcription manual
• 8-page workbook/vocabulary manual

Duration

The course contains 19 hours of information.

Category

There are sales strategies.

Contents 6

• DVD 1
• CD 1
• CD 2
• BOOK 1
• BOOK 2